Author Archive

Using WordPress to Power Your Business

Yazan: admin | 01 November 2010 | 171 Comments
Categories: Internet Marketing Tools, Misc Internet Marketing Stuff!

Went to WordCampPhilly over the weekend.  Here are some of the main takeaways: WordPress is a viable content management system (CMS) for professionals and businesses to share information and collaborate on. BuddyPress is a powerful plug-in to WordPress, in which you can create and manage your own social network.  Participants can connect with each other, [...]

Social Media and Internet Marketing Internship in Philadelphia, PA

Yazan: admin | 13 September 2010 | 69 Comments
Categories: Misc Internet Marketing Stuff!

The Nuts and Bolts of the Social Media and Internet Marketing Internship As the Director of Marketing and Communication for Applied Systems Technology, Inc. (AST, http://www.astusa.com), a software development and management consulting firm exclusively serving the staffing industry, I’m looking for an intern to help out in the following areas: Keyword research and the search engine [...]

Internet Marketing Lessons 9 and 10 from Thomas Paine to Your Small Business

Yazan: admin | 12 August 2010 | 106 Comments
Categories: Content Development for Small Business

Congratulations! You’ve made it to the fifth and final post of Internet Marketing Lessons from Thomas Paine to Your Small Business. When Thomas Paine published Common Sense back in 1776 the Internet was about 200 years off and blogging had 225 years to lay low before entering our lexicon. However, bloggers, content marketers, small businesses [...]

NJSA Teams Up with Everett Reiss to Help Two Staffing Firms in Social Media

Yazan: admin | 12 July 2010 | 182 Comments
Categories: Social Media for the Staffing Industry

On Tuesday, June 22, 2010, I wrapped up the third seminar in a three part series on social media and the staffing industry.  The New Jersey Staffing Alliance (NJSA) organized the event and teamed up with Applied Systems Technology, Inc. (AST), the staffing software firm that I work for, to have me speak about profitable ways to [...]

Recent Videos on Building a Facebook Page and Using Linkedin for Small Business

Yazan: admin | 15 June 2010 | 56 Comments
Categories: Social Media for the Staffing Industry

Here are some recent videos I posted on my company’s Mad Staffing Blog.  One video is on how easy it is to build a Facebook Page and the other video are three things you have to do Today! on Linkedin (if you haven’t already). I’m making these videos in preparation for a speaking engagement I [...]

Freedom to Blog Comes at a Price!

Yazan: admin | 31 May 2010 | 110 Comments
Categories: Blogging about Blogging

“Freedom is never free, it comes at a price!”  These are not new words, but old ones that are good to return to with each new Memorial Day.  Philadelphia’s District Attorney, R. Seth Williams, who serves in the Army Reserves, spoke these words today at the 2010 Memorial Day services at the Korean War Memorial [...]

Internet Marketing Lessons 7 and 8 From Thomas Paine to Your Small Business

Yazan: admin | 28 May 2010 | 199 Comments
Categories: Content Development for Small Business

Here are two more Internet marketing gems from Thomas Paine’s pamphlet Common Sense, that he published in 1776 to inspire the colonial masses to get behind the case for American independence.  Check out why it makes perfect sense to look to Common Sense  for Internet marketing lessons.  Also, here are the first 6 lessons we’ve [...]

Internet Marketing Lessons 5 and 6 From Thomas Paine to Your Small Business

Yazan: admin | 19 May 2010 | 111 Comments
Categories: Content Development for Small Business

Break Up Your Content and Don’t Be an Idiot! Internet marketing lessons from who?  Why not Al Gore?  Perhaps these questions crossed your mind, or perhaps your mind works like mine, so that mining Internet marketing lessons from Thomas Paine’s pamphlet Common Sense makes common sense to you!  In short, Thomas Paine was an incredibly [...]

Everett to Speak to Small Business Owners & Professionals in NYC on May 18th

Yazan: admin | 10 May 2010 | 54 Comments
Categories: PR for Small Business, Social Media for the Staffing Industry

Everett shares one of the ten social media habits he’s going to talk about in his presentation on “Building Profitable Web 2.0 Activities into Your Daily Work Lives” at the New York Staffing Association’s Super Seminar day on May 18th at The Association of the Bar of the City of New York, 42 West 44th Street, [...]

There’s Such a Thing As Free PR!

Yazan: admin | 03 May 2010 | 134 Comments
Categories: PR for Small Business

Like my previous posts, I’m not going to tell you anything new!  Instead, I’m just going to rip off of Christopher S. Penn a social media tactic that has just paid off for me (I don’t think he’ll mind): Signing up for, sharing, and responding to HelpAReporterOut.com (HARO) emails.  Peter Shankman has re-defined PR by providing a [...]