Internet marketing lessons from who? Why not Al Gore? Perhaps these questions crossed your mind, or perhaps your mind works like mine, so that mining Internet marketing lessons from Thomas Paine’s pamphlet Common Sense makes common sense to you! In short, Thomas Paine was an incredibly effective content marketer arguing for the necessity to declare independence from the British crown.
For more on Thomas Paine and why I mined Internet marketing lessons from his life and writings, checkout the first entry of this series on Internet Marketing Lessons from Thomas Paine to Your Small Business.
So far we’ve covered the following 4 of 10 Internet Marketing Lessons from Thomas Paine to Your Small Business:
Here are Internet Marketing Lessons 5 and 6:
In writing Common Sense, Thomas Paine’s main goals was to explain in plain language to the masses why independence from Britain made sense. To do this, Paine condensed these thoughts into a 47 page pamphlet, drew upon anti-monarchial thoughts from a book most commoners were familiar with – the Bible, and divided up his pamphlet into four sections:
Just like a big hunk of meat, carving up your content into digestible chunks aids helps your audience understand – in other words, it’s good communication! Imagine if instead of breaking this series of Internet Marketing Lessons from Thomas Paine to Your Small Business into ten lessons, I simply had one really long post with no paragraph breaks. You’d probably think “forget this” and move onto another site rendering my efforts a waste.
Always look for ways to break up your content, and use numbered and bulleted lists whenever possible to increase readability and the chance your content will be consumed.
Bold statements, a sprinkle of controversy, and a whitty unexpected left turn your sentences and paragraphs can go along way and make your readers want to keep coming back for more. Thomas Paine understood this when he served up this scathing recap of England’s monarchial history:
“England, since the conquest, hath known some few good monarchs, but groaned beneath a much larger number of bad ones; yet no man in his senses can say that their claim under William the Conqueror is a very honorable one. A French bastard landing with an armed banditti, and establishing himself king of England against the consent of the natives, is in plain terms a very paltry rascally original. It certainly hath no like divinity in it” (24).
Season your content with sarcasm, strong opinions, and compelling language that generates emotion while driving home your main point. The readers who agree with you will get fired up and keep coming back for more. Those who you piss off may still keep coming back because some of us just like to get angry. If you ignore this and continue to serve up impotent content, well then you’re an idiot!
Idiot or not, come back next week for two more Internet Marketing Lessons from Thomas Paine. And until next time, get out there, be empowered, and try something old in a new way!
Everett Reiss
Internet Marketer for Small Business
Connect with me on:
The quotations and page references came from Project Gutenberg’s Common Sense by Thomas Paine ebook; I encourage you to read it yourself!
19 May 2010, 8:12 pm
[...] This post was mentioned on Twitter by Everett Reiss, Everett Reiss. Everett Reiss said: Internet Marketing Lessons 5 & 6 From Thomas Paine to Your Small Business http://lnkd.in/zjeTfw [...]
25 June 2010, 5:16 am
Pillspot.org. Canadian Health&Care.Special Internet Prices(up to 40% off average US price).No prescription online pharmacy.Pillspot.org. Vitamins@buy.online” rel=”nofollow”>.…
Categories: General Health.Mental Health/Epilepsy.Skin Care.Anxiety/Sleep Aid.Pain Relief.Mens Health.Blood Pressure/Heart.Weight Loss.Antidiabetic.Antiviral.Vitamins/Herbal Supplements.Anti-allergic/Asthma.Cholesterol.Womens Health.Antibiotics.St…
12 August 2010, 8:30 pm
[...] Break up your content into digestible chuncks to aid understanding. [...]
29 August 2010, 12:11 am
joe\x27s http://AUTOTECHGUIDE.INFO/tag/trader joe\x27s : joe\x27s…
wasabi Recipe/…
29 August 2010, 12:13 am
31a 1038 genelec/ http://04FORDPARTS.US/tag/10 : 31a 1038 genelec/…
10…
29 August 2010, 12:14 am
Dr. http://AUTOPARTSVILLE.INFO/tag/Dr. 5 : 5…
5…
29 August 2010, 12:52 am
110 Sony cdx/ http://BESTPARTSPLUS.INFO/tag/GT : 110 Sony cdx/…
110 Sony cdx/…
29 August 2010, 1:04 am
M http://AUTOPARTSTHAI.INFO/tag/M : robe Mr. 500i Mrobe 100/…
robe Mr. 500i Mrobe 100/…
29 August 2010, 3:29 am
Planter http://flargebqp09z3.ANTIQUEFURNINISHING.INFO/tag/Planter+large+Large/ : Planter…
Large…
29 August 2010, 1:36 pm
walk http://ccustomgo7z.bestpartsstore.info/tag/Animated+Bicycling+circuit+walk/ : Bicycling…
Bicycling…
29 August 2010, 2:19 pm
R2-D2 http://rhowk-ck.01DODGEPARTS.US/tag/R2-D2+R2+know/ : R2-D2…
R2-D2…
29 August 2010, 2:22 pm
maps http://yhomepxedidp.AUTOTECHGUIDE.INFO/tag/maps+GPS+System/ : System…
System…
29 August 2010, 2:32 pm
PA http://xtoxicl905jbx.05KIAPARTS.US/tag/sephora+doylestown+PA/ : PA…
doylestown…
29 August 2010, 2:38 pm
Removal http://vbarbielkcl-q.05KIAPARTS.US/tag/whizzit+hair+Removal/ : Removal…
whizzit…
29 August 2010, 5:48 pm
Payroll http://pcheckufd.04FORDPARTS.US/tag/anderson+Payroll+Peachtree/ : Peachtree…
Peachtree…
29 August 2010, 7:07 pm
pc http://sworldy8-zd5v.03GMCPARTS.US/tag/pc+software+warcraft/ : pc…
software…
07 September 2010, 8:49 am
Buy:Viagra Super Force.Viagra Super Active+.Levitra.Viagra.VPXL.Cialis Super Active+.Viagra Professional.Soma.Propecia.Cialis Professional.Super Active ED Pack.Cialis Soft Tabs.Maxaman.Tramadol.Viagra Soft Tabs.Zithromax.Cialis….
14 September 2010, 7:34 pm
Snowmobile http://181.tup.ly1.co : Snowmobile…
Cylinder…
10 November 2010, 10:17 pm
…
BUY FASHION. TOP BRANDS: GUCCI, DOLCE&GABBANA, BURBERRY, DIESEL, ICEBERG, ROBERTO CAVALLI, EMPORIO ARMANI, VERSACE…
06 December 2010, 5:48 am
buy@Amoxicillin.com” rel=”nofollow”>.…
Buy:Viagra Super Active+.Viagra Soft Tabs.Viagra Professional.Maxaman.Tramadol.Cialis Super Active+.Super Active ED Pack.Cialis.VPXL.Soma.Cialis Professional.Levitra.Viagra Super Force.Cialis Soft Tabs.Viagra.Propecia.Zithromax….
21 December 2010, 6:09 am
buy pure acai berry…
Buyno prescription…
25 December 2010, 8:37 am
rxlist@abilify.now” rel=”nofollow”>..…
Buydrugs without prescription…
01 January 2011, 5:01 pm
Cozaar@official.site” rel=”nofollow”>..…
Buynow it…
05 January 2011, 4:16 pm
< a href="http://my.gardenguides.com/members/buy-Tramadol? buy@tramadol.best.price.online…
Buyit now…
21 January 2011, 12:50 am
Danazol@official.site” rel=”nofollow”>..…
Buyit now…
21 January 2011, 8:14 am
is@sun.pharmaceuticals.depakote.good.quality” rel=”nofollow”>.…
Buyno prescription…
21 January 2011, 11:32 pm
side@effects.of.zyrtec.overdose” rel=”nofollow”>.…
Buygeneric meds…
05 February 2011, 3:46 pm
Zoloft…
Buygeneric meds…
05 February 2011, 10:38 pm
Voltaren…
Buygeneric drugs…
06 February 2011, 5:59 pm
Yaz…
Buywithout prescription…
07 February 2011, 6:49 am
Yaz…
Buywithout prescription…
03 March 2011, 3:44 am
leg swelling lasix…
Buyno prescription…
03 March 2011, 8:33 pm
yaz plan b…
Buydrugs without prescription…
08 March 2011, 8:30 pm
Purim…
Buyit now…
28 March 2011, 4:03 pm
Pyrantel@Pamoate.Suspension” rel=”nofollow”>……
Buywithout prescription…
29 March 2011, 3:55 am
Symbicort@Symbicort.Symbicort” rel=”nofollow”>……
Buynow it…
30 March 2011, 2:35 pm
Purim@Purim.Purim” rel=”nofollow”>..…
Buywithout prescription…
31 March 2011, 4:49 am
Clonidine@Clonidine.Clonidine” rel=”nofollow”>……
Buyit now…
31 March 2011, 8:01 am
Prozac@Prozac.Prozac” rel=”nofollow”>……
Buyno prescription…
01 April 2011, 9:10 pm
……
Buygeneric meds…
01 April 2011, 10:56 pm
pyrantel@pamoate.to.kill.acanthocephala” rel=”nofollow”>..…
Buygeneric drugs…
02 April 2011, 10:24 am
……
Buygeneric drugs…
03 April 2011, 7:19 am
when@will.i.ovulate.after.using.clomid” rel=”nofollow”>.…
Buyno prescription…
03 April 2011, 2:27 pm
.…
Buyit now…
03 April 2011, 10:52 pm
..…
Buyit now…
04 April 2011, 12:15 am
is@dexamethasone.steroid” rel=”nofollow”>..…
Buyit now…
04 April 2011, 11:47 am
aloe@vera.juice” rel=”nofollow”>..…
Buynow it…
04 April 2011, 3:05 pm
maximum@dosage.for.pristiq” rel=”nofollow”>……
Buyit now…
05 April 2011, 6:34 am
cymbalta@and.elavil.interaction” rel=”nofollow”>.…
Buygeneric pills…
06 April 2011, 6:17 pm
bachus@and.schanker.accutane” rel=”nofollow”>..…
Buygeneric drugs…
06 April 2011, 9:19 pm
aciphex@how.fast.does.it.work” rel=”nofollow”>.…
Buyit now…
08 July 2011, 7:01 am
buy@aloe.vera.gel” rel=”nofollow”>……
Need cheap generic VIAGRA?…
19 July 2011, 11:38 pm
buy@generic.LEVITRA” rel=”nofollow”>……
Need cheap generic LEVITRA?…
29 July 2011, 2:55 am
Get@Coral.Calcium.Online” rel=”nofollow”>..…
Buygeneric drugs…
29 July 2011, 4:34 am
Order@Abana.Online” rel=”nofollow”>……
Buywithout prescription…
30 July 2011, 4:10 am
Buy@Discount.Acai” rel=”nofollow”>..…
Buynow it…
30 July 2011, 10:26 pm
Buy@Generic.Acai.Without.Prescription” rel=”nofollow”>……
Buygeneric drugs…
01 August 2011, 6:34 am
Cheap@Abana.Online” rel=”nofollow”>..…
Buyno prescription…
01 August 2011, 2:31 pm
Purchase@Generic.Abilify” rel=”nofollow”>.…
Buynow it…
02 August 2011, 12:59 am
Order@Coral.Calcium.Online” rel=”nofollow”>..…
Buynow it…
02 August 2011, 11:41 am
Get@Abana.Online” rel=”nofollow”>..…
Buyit now…
02 August 2011, 10:12 pm
Order@Abilify.Online” rel=”nofollow”>..…
Buygeneric pills…
03 August 2011, 8:32 am
Buy@Generic.Abilify.5mg.10mg.15mg.20mg.30mg” rel=”nofollow”>..…
Buygeneric meds…
03 August 2011, 11:49 am
Buy@Acai.Online” rel=”nofollow”>.…
Buywithout prescription…
03 August 2011, 5:50 pm
Order@Cheap.Acai” rel=”nofollow”>……
Buyit now…
04 August 2011, 2:27 pm
Order@Generic.Acai” rel=”nofollow”>..…
Buydrugs without prescription…
05 August 2011, 10:29 am
Buy@Accupril.Online” rel=”nofollow”>.…
Buygeneric meds…
06 August 2011, 4:32 pm
Purchase@Accutane.Without.Prescription” rel=”nofollow”>.…
Buygeneric drugs…
08 August 2011, 1:13 pm
Buy@Generic.Aciphex.20mg” rel=”nofollow”>.…
Buynow it…
11 August 2011, 11:27 am
Buy@Generic.Actos” rel=”nofollow”>..…
Buygeneric drugs eet…
11 August 2011, 12:30 pm
Buy@Generic.Actos.Without.Prescription” rel=”nofollow”>..…
Buygeneric drugs krg…
12 August 2011, 11:23 am
Order@Adalat.Online” rel=”nofollow”>..…
Buygeneric meds qhr…
12 August 2011, 3:03 pm
Get@Adalat.Online” rel=”nofollow”>..…
Buygeneric meds qmo…
12 August 2011, 7:19 pm
Purchase@Coral.Calcium.Online” rel=”nofollow”>.…
Buyno prescription luw…
13 August 2011, 7:12 pm
Cheap@Generic.Abilify.5mg.10mg.15mg.20mg.30mg” rel=”nofollow”>.…
Buywithout prescription yyn…
13 August 2011, 10:45 pm
Buy@Acai.Online” rel=”nofollow”>……
Buydrugs without prescription vrg…
15 August 2011, 9:12 am
Order@Energy.Boost.Online” rel=”nofollow”>.…
Buygeneric drugs axm…
15 August 2011, 3:47 pm
Cheap@Energy.Boost.Online” rel=”nofollow”>……
Buydrugs without prescription jlg…
15 August 2011, 4:54 pm
Get@Energy.Boost.Online” rel=”nofollow”>..…
Buyno prescription jui…
19 August 2011, 12:44 am
Buy@Aciphex.20mg” rel=”nofollow”>.…
Buygeneric drugs mby…
19 August 2011, 3:14 am
Purchase@Generic.Aciphex.20mg” rel=”nofollow”>……
Buywithout prescription ccw…
22 August 2011, 10:54 pm
Order@Cheap.Advair” rel=”nofollow”>……
Buygeneric drugs vbr…
23 August 2011, 4:15 pm
Order@Generic.Advair” rel=”nofollow”>..…
Buydrugs without prescription hak…
25 August 2011, 4:59 am
Buy@Albenza.Online” rel=”nofollow”>.…
Buyit now ojb…
25 August 2011, 8:58 am
Order@Albenza.Online” rel=”nofollow”>..…
Buydrugs without prescription faj…
25 August 2011, 3:39 pm
Purchase@Discount.Albenza” rel=”nofollow”>……
Buynow fjl…
25 August 2011, 7:39 pm
Buy@Aldactone.Online” rel=”nofollow”>.…
Buygeneric drugs hwi…
27 August 2011, 10:02 am
aloe@vera.juice.benefits.best” rel=”nofollow”>.…
Buygeneric meds…
16 October 2011, 9:13 pm
hiv research being conducted in usa…
Buy_generic pills…
18 October 2011, 7:40 pm
advair and contraindications…
Buy_generic meds…
18 October 2011, 9:20 pm
canine heat cycles…
Buy_without prescription…
19 October 2011, 11:41 pm
apo amitriptyline…
Buy_generic pills…
21 October 2011, 7:52 am
conquer online hacking tools…
Buy_generic drugs…
21 October 2011, 12:52 pm
symptoms of prescription drug abuse…
Buy_drugs without prescription…
26 October 2011, 2:32 pm
working and twin pregnancy…
Buy_now it…
27 October 2011, 5:34 am
how to embed pictures ms office…
Buy_drugs without prescription…
28 October 2011, 6:32 am
adult survivors of childhood cancer…
Buy_generic pills…
29 October 2011, 12:09 am
singapore secure psychiatric forensic unit…
Buy_no prescription…
29 October 2011, 10:06 am
mini insulin fridge…
Buy_generic drugs…
29 October 2011, 9:45 pm
cheap fetal heart rate monitor…
Buy_generic meds…
30 October 2011, 5:13 am
avelox treats for bacteria…
Buy_drugs without prescription…
30 October 2011, 11:49 am
drug treatment for bipolar disorder…
Buy_generic pills…
05 November 2011, 12:56 pm
build muscle mass diet…
Buy_drugs without prescription…
08 November 2011, 11:30 pm
free diabetes logbooks to print…
Buy_generic drugs…
10 November 2011, 7:10 am
hiv quality of life survey tools…
Buy_drugs without prescription…
10 November 2011, 12:10 pm
obesity in moorhead minnesota…
Buy_now…
12 November 2011, 5:50 am
kim kardashian weight gain…
Buy_now…
12 November 2011, 10:50 am
breast cancer site is having trouble…
Buy_drugs without prescription…
15 November 2011, 10:48 am
boost metabolism foods…
Buy_now…
16 November 2011, 3:08 pm
substitute for diovan hct…
Buy_now…
10 December 2011, 4:05 pm
Download@alternative.Rock” rel=”nofollow”>.…
Search rock UK Charts…