Like my previous posts, I’m not going to tell you anything new! Instead, I’m just going to rip off of Christopher S. Penn a social media tactic that has just paid off for me (I don’t think he’ll mind):
Peter Shankman has re-defined PR by providing a free way for reporters to connect with potential sources of information. Here’s how it works:
Recently I responded to a request from Linsey Knerl, Senior Writer for Wisebread.com, for marketing lessons learned from a mentor. So I responded, and got prominently featured in her article 20 Important Lessons I Learned from My Marketing Mentor – check it out! What a great way to promote my personal brand and my company, along with Jim Kukral, the marketing mentor I mentioned.
However, many times you’ll find that the HARO requests for expertise don’t apply to you. This is where Chris Penn in one of his University of San Francisco’s online Internet Marketing lectures, suggests something so simple it’s brilliant:
I’ve started doing this with some of my clients and business partners. It gives me a reason to stay in touch with them besides, “Uhhh… just wanted to see how you were doing,” and can help them promote their business if they act on it.
Until next time, get out there, be empowered, and try something old in a new way!
And don’t worry, the 10 Internet Marketing Lessons from Thomas Paine series will resume next week.
Everett Reiss
Internet Marketer for Small Business
Connect with me on:
05 May 2010, 11:18 am
So glad it worked out for you! HARO has been such a blessing when it comes to promoting my own writing projects, and I can’t say enough about the FREE PR it has generated for me, too. Thanks again for contributing to the article. It’s because of people like you that “sharing the PR love” continues to stay free — and effective!
10 May 2010, 7:03 pm
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05 June 2010, 2:37 am
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