Social Media Perspectives and Power Moves for the Staffing Industry
In case you haven’t heard, “SOCIAL MEDIA’s a BIG DEAL!” You’d know this even if you’ve been stuck in a monastery for the last decade – the monks at the last monastery I stayed at had blogs, RSS feeds, and Flikr accounts. Or if you read Jeff Reeder’s article, “Developing a Social Media Plan: Make the most of interactive technologies,” in the April 2010 edition of Staffing Industry Review.
A few key points for staffing executives and professionals from Reeder’s article and my assimiliation of the content:
- Social media is much more than Twitter, Facebook, and Linkedin: There are all sorts of niche job boards, discussion forums, listservs, wikis, and websites like Yelp.com that you should consider monitoring and contributing content to.
- Social media is just another client and candidate relationship management tool: If properly used, social media can drive more traffic to your staffing companies’ websites, increase sales and leads, improve search engine ranking, and brand and service awareness; but it should not replace traditional marketing/networking channels. Instead the real power in social media is when it is combined with more traditional tactics through integrated marketing strategies.
- Be focused, frequent, and fully committed to social media:
- Be focused by defining measurable goals (e.g. increase monthly web applications from 100 to 150) and clear on the social media tools and tactics you’re going to use to get there.
- Be frequent by using on a daily basis whatever social media tools and tactics you decide to go with.
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Be fully committed by getting people involved with social media at every level within your staffing firm in a focused and frequent manner.
Here are a few social media power moves for staffing companies to consider:
- Hand candidates a postcard, or email candidates who have a positive experience with your staffing company encouraging them to give your staffing company a positive review on sites like Glassdoor.com or Yelp.com.
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For professional recruiters, create a list of 3 to 5 niche forums or listservs to actively monitor and participate in.
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Use Yahoo Pipes to create custom news feeds relating to your clients’ industries for you and your clients to stay up-to-date on.
What “social media power moves” are working for you? Comment on this blog – I’d love to hear from you!
Until next time, get out there, be empowered, and try something new!
Everett Reiss
Internet Marketer for Small Business
Connect with me on:
- Twitter: http://twitter.com/everettreiss
- Linkedin: http://www.linkedin.com/in/everettreiss
15 April 2010, 10:51 am
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02 June 2010, 7:55 am
[...] Linkedin: http://www.linkedin.com/in/everettreiss A re-post from Everett’s Old School Internet Marketing Blog for Small Business. [...]
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